The Crier covers everything you need to know about the cannabis industry from the people who live, breathe, and consume it every day.
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In the world of cannabis, where competition is as thick as smoke, having a compelling narrative can be your brand’s lifeline. Investing in high-quality, engaging written content can stir the pot, create lasting connections, and leave an indelible mark in
The cannabis industry has long been dominated by males, from ownership and investment to primary customers – young male consumers. This male-centric approach has left a significant portion of the potential market untapped – the growing sector of female cannabis
Cannabis is an intriguing industry because it is primarily composed of a subculture; it’s full of weed nerds! Nerds who saw a brilliant opportunity to capitalize on their favorite pastimes. This has led to many cannabis brands being formulated by
One of the most impactful ways cannabis brands can contribute to environmental sustainability is by utilizing compostable and recyclable packaging materials. Compostable materials, such as plant-based plastics or paper, break down naturally and return to the earth without leaving harmful
When it comes to designing a cannabis brand and its packaging, there is a critical element that often gets overlooked – typography. Typography is pivotal in conveying a brand’s personality, establishing visual identity, and creating an emotional bond with the
While the color green has long been associated with cannabis, its excessive usage in branding can be problematic. By relying solely on the color green, these brands miss out on the opportunity to tell a captivating story, evoke emotions, or
Crafting engaging content is a huge part of what makes cannabis companies successful in today’s market. If the last decade has shown us anything its that brands that fail to craft bold and calculated cannabis marketing strategies don’t last long.
When Twitter recently announced that it would be allowing cannabis ads in U.S. states and Canada where cannabis is legal, the news sent shockwaves through the cannabis industry. This move could be due to CEO Elon Musk’s pro-pot stance or
At the core of these challenges is one critical aspect that is overlooked time and time again, particularly in cannabis. That aspect is branding. There is no question it is exceptionally difficult to tread water in a volatile and emerging
Cannabis packaging comes in all shapes and sizes, just like cannabis itself. But what packaging provides your product with superior features? We believe that the answer is mylar bags! Child-resistant Mylar bags are an excellent choice of product packaging. Mylar
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