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It's more than memes, quotes, and sale graphics its an integrated marketing approach that acts like an organic conversation that not only nets you sales, but also gives you an arsenal of data with which you can make better decisions that pique the interest of your consumer base. Is your content provoking a conversation?
Social requires that you do more than speak. You need to listen and respond with empathy. Consumers want to be an active part of the conversation around your brand and your products. Are you asking the questions that make them feel like they are a part of the club? Is the conversation active and engaging?
Cannabis consumers are as varied as any other. Your social efforts should be directed at more than the stoner archetype. Who else is enjoying your product? Give them incentive to share your content and rep your brand. This will open more doors for you giving you access to more consumer data. Are you missing entire customer profiles?
Social means far more than Facebook, Instagram, or TikTok. A multi-channel approach includes e-mail, SMS, print media, merchandise, and anywhere else your consumer spends time. Where does your consumer share content? Are your consumers dollar signs or are they loyal ambassadors of your product.
Your social efforts need to be constantly refreshed by breaking the traditional methods that keep you ‘safe’ but not growing. How do you engage, improve visibility, ally with influencers, convert followers into paying customers, and maximize promotional punch?
Engage with and foster the conversation by allocating smart resources and high-quality assets to attract and retain your audience. We will help you plan, implement one-off campaigns, and monthly campaigns, and even fully audit your social media and infuse it with content that doesn’t just stand out, but lights up your audience.
Content created for Facebook, Instagram, TikTok, and beyond
Your email and SMS campaigns are critical to brand loyalty
But Print Media is dead, right? Print still has the power to engage new audiences
Are your end-users ambassadors for your brand?
Cannabis in social media is difficult.
The guidelines and rules for promoting your brand and product on social media may feel as though you are hamstrung, but what else can you do to bring extra attention?
We think outside the box and generate creative one-off campaigns for you to run on social media. Merchandise Give Away, Strain Naming Contests, Consumer’s Choice Logo Events, and other creative events do bring more eyeballs to your brand.
You don’t have to sell a product to sell your brand on social media.
Give us a shot . We invite you to schedule a laid back introduction and conversation about what you hope to achieve and how we may be able to help. Till then.
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We will reach back and see when and what time works best for a Discovery Design Session.