Frankly my dear, they don't give a damn
Really though, ask yourself this, “Does your audience truly engage in your current wordsmithing efforts?”
How do you become a leader in the Cannabis Space? Or do you believe you already are?
Do you have the best cultivation techniques?
Are you positive you have the highest THC potency (and is that even important?) ? Why?
Well Guess what? So does everyone else. How are you being different?
Don’t follow a corporate copy formula. Tell your story YOUR way and show your buyers and consumers who you are.