Your brand is more than a logo or a typeface, it is the core message of your entire operation. Cannabis is no different than any other industry in this regard. It is critical that your brand speaks directly to your consumers and tells your story. Do you have a pot leaf logo?
Believe it or not, consumers do want to know your impact and your intention, but without this in mind, you can't capture their hearts and minds. You have your culture, we don’t want to tell you how to run your business or culture, but we DO want to help amplify it! What is the impact of your culture?
If you aren't enlightening your consumer you are losing a potent ally. Arm your end user with knowledge about your product. The more they know the better they are at promoting your product. Messaging should not only reflect your identity, it should amplify it.
This is the biggest deception in the industry today. The pool of pot leaf logos and stoner slogans is saturated and regardless of the quality of your product, you can miss out on potential revenue streams if you disregard the importance of your messaging. Cannabis isn't toilet paper!
Your end-user could be walking away as an influencer or billboard for your brand. What if instead of buying a single joint, your consumer walked away with a joint, an eighth, and your latest messaging on a T-Shirt or Cap?
Your consumer wants more than JUST your cannabis product, they want to be a part of your culture, a part of THE CANNABIS CULTURE.
Your end-user could be walking away as an influencer or billboard for your brand. What if instead of buying a single joint, your consumer walked away with a joint, an eighth, and your latest messaging on a T-Shirt or Cap?
Who are you?
What are your partnerhships
We care
The walking billboard
Cannacular helps you enhance your brand by creating a culture that end-users can attach to and be proud of.
What if your consumer told their peers, “I only buy (insert YOUR brand here) because they understand what it means to be a cannabis user/connoisseur!”
Culture is of course more than Merchandise, Branding, Messaging, or your Product, it is the culmination of all you do. What is the impact of your culture from employee to end-user?
Believe it or not, consumers do want to know your impact and your intention, but without this in mind, you can never capture their hearts and minds. You have your culture established, we don’t want to tell you how to run your business or culture, but we DO want to help amplify your culture!
Give us a shot . We invite you to schedule a laid back introduction and conversation about what you hope to achieve and how we may be able to help. Till then.
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Awesome!
We will reach back and see when and what time works best for a Discovery Design Session.