When Twitter recently announced that it would be allowing cannabis ads in U.S. states and Canada where cannabis is legal, the news sent shockwaves through the cannabis industry. This move could be due to CEO Elon Musk’s pro-pot stance or Twitter’s need for increased advertising revenue. But what does this mean for cannabis brands? Should they flock to Twitter to advertise their products?
Let’s dive into how and IF cannabis brands can use Twitter effectively and craft an advertising campaign that works.