Cannabis is an intriguing industry because it is primarily composed of a subculture; it’s full of weed nerds! Nerds who saw a brilliant opportunity to capitalize on their favorite pastimes. This has led to many cannabis brands being formulated by the entrepreneur. While this is not uncommon, it has its pitfalls, for example, mimicking more successful brands, becoming attached to a seemingly kitch catchphrase, or putting all their eggs into the logo basket.
One of the most impactful ways cannabis brands can contribute to environmental sustainability is by utilizing compostable and recyclable packaging materials. Compostable materials, such as plant-based plastics or paper, break down naturally and return to the earth without leaving harmful residues. On the other hand, recyclable packaging can be repurposed and transformed into new products, reducing the need for virgin materials. By choosing these options, brands can significantly reduce their carbon footprint and positively impact the planet.
When it comes to designing a cannabis brand and its packaging, there is a critical element that often gets overlooked – typography. Typography is pivotal in conveying a brand’s personality, establishing visual identity, and creating an emotional bond with the target audience. In the volatile and highly competitive cannabis industry, leveraging typography effectively can be the key to standing out from the crowd and ensuring your brand stays afloat.
While the color green has long been associated with cannabis, its excessive usage in branding can be problematic. By relying solely on the color green, these brands miss out on the opportunity to tell a captivating story, evoke emotions, or create a memorable brand experience. In a sea of monotonous green, it becomes incredibly challenging for consumers to differentiate one brand from another – leading to a lack of brand loyalty and diminished market share.
Cannabis packaging comes in all shapes and sizes, just like cannabis itself. But what packaging provides your product with superior features? We believe that the answer is mylar bags! Child-resistant Mylar bags are an excellent choice of product packaging. Mylar can be used to package flower, pre-rolls, and edibles. Because mylar bags help retain the […]