Your Customer Isn’t a Stoner Anymore
Today’s cannabis buyer increasingly looks less like the “college dorm” stereotype and more like someone shopping for wellness products, functional benefits, or a specific, controlled experience — someone who wants to know exactly what they’re getting, why, and how it fits into their life. Cannabis’s adolescence as an industry is over, and the brands that thrive going forward will be the ones that understand their consumers as complex, informed wellness seekers rather than a one-dimensional stereotype.