The 3-Layer Cannabis Ad Compliance Checklist Nobody Told You About
Most cannabis operators approach compliance by asking a single question: is this legal? But legality is only one of three separate gates a piece of cannabis marketing has to pass through — and it’s often not even the gate that trips people up first. A campaign can clear federal and state law without issue and still get flagged, rejected, or shadowbanned because it violates a private platform’s advertising policy, which operates independently of any government regulation.