of Cannabis
C
The language
MESSAGING THAT LASTS
The buzz is ending, how will you standout?
Cannabis Marketing Expertise
WORDS AT WORK
transcend
With only moments to grab your prospects attention, what strategies do you put in play to increase response?
Does your existing messaging speak "to" and across the diverse culture of the cannabis community?
Constructing an elegant, witty and clear message that sticks and / or provokes an action; takes a vast amount of experience and creative know-how. With our quick to capture roots in direct marketing, plus a deep understanding of the psychological impact of words; we build an authentic captivating message around your efforts, geared to deliver a response.
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SHARING KNOWLEDGE CAN MAKE YOU THE BETTER CHOICE FOR THEIR SPENDING
All too often dispensaries assume, "the best deal wins". With limited knowledge on how to retain, and incentivize existing and new customers, many cannabis businesses get caught up in the Cannabis Product Price Slashing War
The truth is simple: The majority of those captured through these efforts are not loyal. A loyal returning customer is at the heart of a businesses long-term success.
WHAT WE HAVE IN COMMON | PRODUCT POSSIBLITIES
And Contagious
There are many proven strategies to growing your repeat customer base. And yes, it often comes with discounts. But discounts to loyal customers deliver greater dividends overtime including security.
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CREATIVE DESIGNS WORK
Higher THC doesn't mean a better high. The correct terpenes that best match the activity or mood deliver that ultimate feel amazing high. Over simply a strong high.
Take two strains with similar THC potencies. I promise you, each will make you feel completely different. Terpenes are the key player in how you feel when enjoying THC. Instead of simply handing customers the highest THC strains, enlighten them to the true mechanics of weed.
EMPOWERING YOUR CUSTOMERS CREATES TRUST, AND BRINGS THEM BACK
Cannabis Knowledge
DESIGNS THAT SHOULD HAVE LANDED US IN THE DOG HOUSE
DECISIONS DECISIONS. A KILLER DESIGN OFTEN CLOSES THE DEAL
What Weed?
Why many ask for "highest thc" and others "strictly sativa", sometimes it's simply "give me that one with the cool design.
As shown, Deadman OG from a wholesaler to dispensary. The dispensaries receiving this design, sold out of this strain before any others. Coinicidence? I don't think so.
Looking to brand your strains or wanting to simply spice up your current displays? We offer store remodeling, strain branding, unique cannabis packaging options and that's just a part of how we can elevate your image and customer experience.
DESIGNS THAT SHOULD HAVE LANDED US IN THE DOG HOUSE
OFFENSIVE OR CLEVER? LET'S FIND OUT
Wait a second!
We often get asked to dream-up identities for genetic brands. In this case, we needed to use the word "Side", so we began the brainstorm creative. From sidewayz, to sideburn and a plethora of other choices, we delivered only the name to the client and we were immidiately shut down. "NO we can't do that!"
So in great confidence of our choice we decided to proceed at our own risk knowing that our efforts may once again be denied.
After delivery of the concept, and still some hesitations, a test run was implemented and the results were surprising. Women over men, loved the design and were drawn to it's clever, yet correct delivery of the concept. This in return made this piece an almost "Must buy item". If not purely for the novelty alone.
Soon she'll be sharing your product with her closest of friends. What happens next may be a foretelling of things to come. Bad and/or good...
How she speaks of your products or others who share in its effects, create an almost living conversation about your efforts. This conversation becomes the consciousness of your effort. Many of your consumers will create parallel conversations, with similar attributes. Over time, those who have yet to cross your threshold will most likely already be privy to one of these telling's.
The most powerful marketing "is" and will always be "word of mouth". What she says, what they say.... what's said when indulging in your efforts is paramount in becoming a part of their lives or worse, forgotten.
This conversation can be curved. Strategies that address, customer service, appreciation, no hassle complaint handling and a multitude of other programs can calm the small fires.
At Cannacular, we have developed a process that speaks to this conversation ahead of time to help reinforce a more forgiving and pliable audience. If they will bend, we can address problems before they are written in stone. Unwriting poor experiences and the damage done, along the way is 10x more cumbersome than implementing tools ahead of time through poweful positive messaging. This messaging begins the moment they cross the threshold of your physical location. Outside marketing pulls may bring them there But it's what happens next that keeps them.
Retention (repeat business). is key in creating a shining heavy cash flow business. No matter where you are in your endeavor; we can lend know-how and tangible assets to enrich your journey to the ultimate prize.
Your continued success lies in her hands. Is she properly prepared to best represent your efforts?
